{"id":2183,"date":"2026-09-11T01:48:40","date_gmt":"2026-09-11T01:48:40","guid":{"rendered":"https:\/\/dev.crodino.com\/en-gb\/our-story\/"},"modified":"2026-10-21T07:19:01","modified_gmt":"2026-10-21T07:19:01","slug":"our-story","status":"publish","type":"page","link":"https:\/\/dev.crodino.com\/en-gb\/our-story\/","title":{"rendered":"Our story"},"content":{"rendered":"<div class=\"wp-block-media-text is-stacked-on-mobile is-eager hero-fluid is-history wp-elements-77051fb0145a1dba5f805d609a100b1c has-background has-spacing alignfull wdfres-media-text-4ce91e\" data-wdf-anim-target=\"wrapper\">\n<div class=\"wp-block-media-text__content\" data-wdf-anim-target=\"content\">\n<div class=\"wp-block-group has-white-900-background-color has-background has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-b313f994 wp-block-group-is-layout-constrained has-padding has-margin has-spacing wdfres-core-group-516662\">\n<h1 class=\"wp-block-heading has-primary-600-color has-text-color has-link-color has-font-size wdfres-core-heading-ae328a\" >Crodino&#8217;s History and Origins<\/h1>\n\n<p class=\"has-grey-900-color has-text-color has-link-color wdfres-core-paragraph-04c707 wp-block-paragraph\">Crodino was first created In Italy way back in 1965, and the recipe has never changed. Created with a unique, bittersweet taste, it is the perfect drink for those who want a non-alcoholic aperitivo. It\u2019s now an Italian classic, and its popularity is growing all over the world.<\/p>\n<\/div>\n<\/div><figure class=\"wp-block-media-text__media\">\n<picture>\n<source srcset=\"https:\/\/dev.crodino.com\/wp-content\/uploads\/sites\/10\/2026\/08\/our-story-page-desktop.webp\" media=\"(min-width: 1024px)\">\n<img fetchpriority=\"high\" width=\"562\" height=\"668\" class=\"wp-image-2162\" src=\"https:\/\/dev.crodino.com\/wp-content\/uploads\/sites\/10\/2026\/08\/our-story-page-desktop.webp\" alt=\"\" decoding=\"async\" loading=\"eager\" data-wdf-anim-target=\"media\" srcset=\"https:\/\/dev.crodino.com\/wp-content\/uploads\/sites\/10\/2026\/08\/our-story-page-desktop.webp 562w, https:\/\/dev.crodino.com\/wp-content\/uploads\/sites\/10\/2026\/08\/our-story-page-desktop-252x300.webp 252w\" sizes=\"(max-width: 562px) 100vw, 562px\" \/>\n<\/picture>\n<\/figure>\n<\/div>\n\n<nav class=\"wp-block-wdf-breadcrumbs alignfull has-text-color has-primary-600-color has-spacing wdfres-wdf-breadcrumbs-88cf8f has-padding\"  aria-label=\"Breadcrumbs\" data-name=\"wdf\/breadcrumbs\" data-gtma-init=\"wdf\/breadcrumbs\">\n    <ol class=\"breadcrumbs-list\">\n                    <li class=\"breadcrumb-item\">\n                                    <a href=\"https:\/\/dev.crodino.com\/en-gb\/\" class=\"breadcrumb-link\" data-gtma-click=\"breadcrumb-link\" data-gtma-value=\"Home\" data-position=\"1\" >\n                        Home                    <\/a>\n                            <\/li>\n            <\/ol>\n<\/nav>\n\n\n\n<div class=\"wp-block-wdf-timeline timeline-wrapper  vertical-bar-full\" data-invert-order=\"false\" data-vertical-bar-full=\"true\" style=\"margin-top:0;margin-bottom:0\"><div class=\"timeline__progress-container\"><div class=\"timeline__progress-bar\"><div class=\"timeline__progress\"><\/div><\/div><div class=\"timeline__dots\"><\/div><\/div><div class=\"timeline__content\"><div class=\"timeline__vertical-bar\"><div class=\"timeline__vertical-progress\"><\/div><\/div><div class=\"timeline__items\">\n<div class=\"wp-block-wdf-timeline-item timeline-item\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.crodino.com\/wp-content\/uploads\/sites\/10\/2026\/08\/Frame-1369_1.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-primary-600-color has-text-color has-link-color has-base-font-family wp-elements-a35da9d215a5f8a1648d5cc99dceee1b wdfres-core-heading-8946ae has-font-size\" >1965<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-87e64a\">\n<picture>\n<source srcset=\"https:\/\/dev.crodino.com\/wp-content\/uploads\/sites\/10\/2026\/08\/OS2.webp\" media=\"(min-width: 1024px)\">\n<img width=\"407\" height=\"325\" class=\"wp-image-2159\" src=\"https:\/\/dev.crodino.com\/wp-content\/uploads\/sites\/10\/2026\/08\/OS2.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.crodino.com\/wp-content\/uploads\/sites\/10\/2026\/08\/OS2.webp 407w, https:\/\/dev.crodino.com\/wp-content\/uploads\/sites\/10\/2026\/08\/OS2-300x240.webp 300w\" sizes=\"auto, (max-width: 407px) 100vw, 407px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<h3 class=\"wp-block-heading timeline-title has-primary-600-color has-text-color has-link-color wp-elements-5b7eb7b724140f7a4313b159246de5ba wdfres-core-heading-d04a40 has-font-size\" >Italy is our home. The world is where we live.<\/h3>\n\n\n\n<p class=\"has-grey-900-color has-text-color has-link-color wp-elements-61f088cdde7e0432c46c7704c03f59cd wdfres-core-paragraph-04c707 wp-block-paragraph\">Crodino was conceived in 1965. Its creation came in an historic moment when, different liquorists and entrepreneurs in Italy were searching for non-alcoholic, or low alcohol drinks. People were asking more and more for this kind of product: a trend that is currently repeating itself, with consumers interested more than ever in low, or no alcohol propositions. That\u2019s why Crodino has become a part of the Italian culture and is loved even outside Italy, all around the world.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.crodino.com\/wp-content\/uploads\/sites\/10\/2026\/08\/Frame-1369.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-primary-600-color has-text-color has-link-color has-base-font-family wp-elements-8799d23210f0db802658d91d6c30e2c7 wdfres-core-heading-8946ae has-font-size\" >1995<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-278bf6\">\n<picture>\n<source srcset=\"https:\/\/dev.crodino.com\/wp-content\/uploads\/sites\/10\/2026\/08\/Frame-1670-2.webp\" media=\"(min-width: 1024px)\">\n<img width=\"432\" height=\"324\" class=\"wp-image-2135\" src=\"https:\/\/dev.crodino.com\/wp-content\/uploads\/sites\/10\/2026\/08\/Frame-1670-2.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.crodino.com\/wp-content\/uploads\/sites\/10\/2026\/08\/Frame-1670-2.webp 432w, https:\/\/dev.crodino.com\/wp-content\/uploads\/sites\/10\/2026\/08\/Frame-1670-2-300x225.webp 300w\" sizes=\"auto, (max-width: 432px) 100vw, 432px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<h3 class=\"wp-block-heading timeline-title has-primary-600-color has-text-color has-link-color wp-elements-aa5423dc3171df7fa6f9a359c31272f9 wdfres-core-heading-d04a40 has-font-size\" >Original recipe, New frontiers.<\/h3>\n\n\n\n<p class=\"has-grey-900-color has-text-color has-link-color wp-elements-6dd5cdf552813564a48d9b609248f43b wdfres-core-paragraph-04c707 wp-block-paragraph\">In 1995, Crodino was acquired by Campari Group, a major player in the global spirits industry. Since then, Crodino has been loved by the consumers in the Italian market and began to travel outside its borders, but the original recipe remains unaltered since its conception.<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-item timeline-item\" data-dot-year=\"\" data-dot-title=\"\"><figure class=\"timeline-item__background\"><img decoding=\"async\" src=\"https:\/\/dev.crodino.com\/wp-content\/uploads\/sites\/10\/2026\/08\/Frame-1370.webp\" alt=\"\" class=\"timeline-item__background-image\"\/><\/figure><div class=\"timeline-item__constrained\"><div class=\"timeline-item__inner has-global-padding is-layout-constrained wp-block-wdf-timeline-item-is-layout-constrained\">\n<div class=\"wp-block-wdf-timeline-year-area timeline-item__year-wrapper is-layout-flow wp-block-wdf-timeline-year-area-is-layout-flow\">\n<h1 class=\"wp-block-heading timeline-year has-primary-600-color has-text-color has-link-color has-base-font-family wp-elements-b16729831791379bfc1f31fabc3b120b wdfres-core-heading-38c4bc has-font-size\" >2022<\/h1>\n\n\n<figure class=\"wp-block-image size-full wdfres-image-65698c\">\n<picture>\n<source srcset=\"https:\/\/dev.crodino.com\/wp-content\/uploads\/sites\/10\/2026\/08\/OS3.webp\" media=\"(min-width: 1024px)\">\n<img width=\"407\" height=\"325\" class=\"wp-image-2160\" src=\"https:\/\/dev.crodino.com\/wp-content\/uploads\/sites\/10\/2026\/08\/OS3.webp\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/dev.crodino.com\/wp-content\/uploads\/sites\/10\/2026\/08\/OS3.webp 407w, https:\/\/dev.crodino.com\/wp-content\/uploads\/sites\/10\/2026\/08\/OS3-300x240.webp 300w\" sizes=\"auto, (max-width: 407px) 100vw, 407px\" \/>\n<\/picture>\n<\/figure><\/div>\n\n\n\n<div class=\"wp-block-wdf-timeline-content-area timeline-item__content-wrapper is-layout-flow wp-block-wdf-timeline-content-area-is-layout-flow\">\n<h3 class=\"wp-block-heading timeline-title has-primary-600-color has-text-color has-link-color wp-elements-eb818ecf0ccc5456f55576dda6f81762 wdfres-core-heading-d04a40 has-font-size\" >The italian aperitivo is spreading everywhere<\/h3>\n\n\n\n<p class=\"has-grey-900-color has-text-color has-link-color wp-elements-75c2e5b895ca9478a08aedb2af676f3b wdfres-core-paragraph-04c707 wp-block-paragraph\">The unique taste of Crodino is now in more countries around the world than ever, but it still has the authentic original recipe at its heart. People all over the world are enjoying the beauty of Crodino\u2019s refreshing taste and herbaceous flavours, so whether you are in a stunning Italian Piazza, a bustling city or simply relaxing at home, make sure to experience a Crodino and indulge in the taste of Italy!<\/p>\n<\/div>\n<\/div><div class=\"timeline-item__marker\"><div class=\"timeline-item__dot\"><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile has-image-background has-background has-spacing alignfull wdfres-media-text-3f492f\" data-wdf-anim-target=\"wrapper\">\n<div class=\"wp-block-media-text__content\" data-wdf-anim-target=\"content\" data-wdf-anim=\"wdf-anim-1\" style=\"transform:translateX(-100px)\">\n<div class=\"wp-block-group has-primary-600-background-color has-background has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-038049cd wp-block-group-is-layout-constrained has-padding has-spacing wdfres-core-group-9ef9b3\">\n<h2 class=\"wp-block-heading has-white-900-color has-text-color has-link-color wdfres-core-heading-3ea332\">How it\u2019s made<\/h2>\n\n<p class=\"has-white-900-color has-text-color has-link-color wdfres-core-paragraph-24cb86 wp-block-paragraph\">Crafting a timeless and distinctive non-alcoholic aperitivo recipe requires time and attention to detail. Explore the recipe further and discover the extensive infusion period we dedicate to the botanical flavours, which imparts the distinctively rich and complex taste that makes Crodino so special.<\/p>\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-67a47538 wp-block-buttons-is-layout-flex has-padding has-spacing wdfres-core-buttons-50b3ef\">\n<div class=\"wp-block-button is-style-pill is-style-fill has-text-color has-background has-font-size has-spacing wdfres-core-button-72587b has-padding\"><a class=\"wp-block-button__link has-primary-600-color has-white-900-background-color has-text-color has-background has-link-color has-text-align-center has-paragraph-font-size has-custom-font-size wp-element-button\" href=\"https:\/\/dev.crodino.com\/en-gb\/how-its-made\/\" style=\"border-radius:50px;padding-top:18px;padding-right:32px;padding-bottom:18px;padding-left:32px\"><strong>Discover our process<\/strong><\/a><\/div>\n<\/div><\/div>\n<\/div><figure class=\"wp-block-media-text__media\">\n<picture>\n<source srcset=\"https:\/\/dev.crodino.com\/wp-content\/uploads\/sites\/10\/2026\/08\/OS12.webp\" media=\"(min-width: 1024px)\">\n<img width=\"845\" height=\"1002\" class=\"wp-image-2161\" src=\"https:\/\/dev.crodino.com\/wp-content\/uploads\/sites\/10\/2026\/08\/OS12.webp\" alt=\"\" decoding=\"async\" loading=\"eager\" data-wdf-anim-target=\"media\" srcset=\"https:\/\/dev.crodino.com\/wp-content\/uploads\/sites\/10\/2026\/08\/OS12.webp 845w, https:\/\/dev.crodino.com\/wp-content\/uploads\/sites\/10\/2026\/08\/OS12-253x300.webp 253w, https:\/\/dev.crodino.com\/wp-content\/uploads\/sites\/10\/2026\/08\/OS12-768x911.webp 768w\" sizes=\"(max-width: 845px) 100vw, 845px\" \/>\n<\/picture>\n<\/figure>\n<\/div>\n\n<div class=\"wp-block-wdf-slider slider-outer-wrapper max-width-header-bounds has-media-bottom-on-mobile has-padding has-margin wdfres-wdf-slider-d61938\" data-wdfres=\"{&quot;Desktop&quot;:{&quot;style&quot;:{&quot;spacing&quot;:{&quot;padding&quot;:{&quot;top&quot;:&quot;0&quot;,&quot;bottom&quot;:&quot;0&quot;},&quot;margin&quot;:{&quot;top&quot;:&quot;0&quot;,&quot;bottom&quot;:&quot;0&quot;}}}},&quot;Mobile&quot;:{&quot;navigation&quot;:false}}\" style=\"--slider--navigation--color: #ffc600; --slider--navigation--background: #ffffff; --slider--navigation--shadow: #ffc600; --slider--navigation--radius: 100%; --slider--pagination--color: #e3e3e3; --slider--pagination--color--active: #ffc600\"><div class=\"swiper\" data-slides-per-view=\"1\" data-slides-per-group=\"1\" data-effect=\"slide\" data-speed=\"500\" data-loop=\"false\" data-autoplay=\"0\" data-pagination=\"false\" data-navigation=\"false\" data-centered-slides=\"false\" data-grab-cursor=\"true\"><div class=\"swiper-wrapper\"><div class=\"wp-block-wdf-slide is-vertically-aligned-center is-layout-flow wp-block-wdf-slide-is-layout-flow wdfres-wdf-slide-bbaeb1\"><div class=\"wp-block-media-text is-stacked-on-mobile has-bottle-image has-spacing alignfull wdfres-media-text-40f285\" data-wdf-anim-target=\"wrapper\">\n<div class=\"wp-block-media-text__content\" data-wdf-anim-target=\"content\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-83748e1c wp-block-group-is-layout-flex has-padding has-margin has-spacing wdfres-core-group-67eeb9\">\n<h2 class=\"wp-block-heading has-primary-600-color has-text-color has-link-color has-h-3-font-size has-font-size wdfres-core-heading-aa565f\" >CRODINO NON-ALCOHOLIC APERITIVO<\/h2>\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-92fe3da2 wp-block-group-is-layout-constrained has-padding has-spacing wdfres-core-group-29621f\">\n<p class=\"has-grey-900-color has-text-color has-link-color wdfres-core-paragraph-04c707 wp-block-paragraph\">Our original <b>non-alcoholic bitter Italian aperitivo<\/b>, <strong>first created in 1965 and never changed<\/strong>.<\/p>\n<\/div><div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-523cec0d wp-block-buttons-is-layout-flex has-padding has-margin has-spacing wdfres-core-buttons-e1c85f\">\n<div class=\"wp-block-button is-style-pill is-style-fill has-text-color has-background has-font-size has-spacing wdfres-core-button-707df2 has-padding\"><a class=\"wp-block-button__link has-white-900-color has-primary-600-background-color has-text-color has-background has-link-color has-text-align-center has-paragraph-font-size has-custom-font-size wp-element-button\" href=\"https:\/\/dev.crodino.com\/en-gb\/the-original\/\" style=\"border-radius:50px;padding-top:18px;padding-right:32px;padding-bottom:18px;padding-left:32px\"><strong>Discover Crodino<\/strong><\/a><\/div>\n<\/div><\/div>\n<\/div><figure class=\"wp-block-media-text__media\">\n<picture>\n<source srcset=\"https:\/\/dev.crodino.com\/wp-content\/uploads\/sites\/10\/2026\/08\/CrodinoGoldBottle.webp\" media=\"(min-width: 1024px)\">\n<img width=\"1024\" height=\"1024\" class=\"wp-image-2171\" src=\"https:\/\/dev.crodino.com\/wp-content\/uploads\/sites\/10\/2026\/09\/bottle_yellow_yellow_bg.webp\" alt=\"Crodino - en-gb\" decoding=\"async\" loading=\"eager\" data-wdf-anim-target=\"media\" data-wdf-anim=\"wdf-anim-5\" srcset=\"https:\/\/dev.crodino.com\/wp-content\/uploads\/sites\/10\/2026\/09\/bottle_yellow_yellow_bg.webp 1024w, https:\/\/dev.crodino.com\/wp-content\/uploads\/sites\/10\/2026\/09\/bottle_yellow_yellow_bg-300x300.webp 300w, https:\/\/dev.crodino.com\/wp-content\/uploads\/sites\/10\/2026\/09\/bottle_yellow_yellow_bg-150x150.webp 150w, https:\/\/dev.crodino.com\/wp-content\/uploads\/sites\/10\/2026\/09\/bottle_yellow_yellow_bg-768x768.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<\/picture>\n<\/figure>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_wdf_seo_schema":"[{\"@context\":\"https:\/\/schema.org\",\"@type\":\"WebPage\",\"name\":\"Our story\",\"description\":\"The story behind one of Italy's most popular bitter drinks: Crodino. 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Learn more about the history of this unique beverage and its origins.","wdf_c2b_selected_product":"","footnotes":""},"class_list":["post-2183","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/dev.crodino.com\/en-gb\/wp-json\/wp\/v2\/pages\/2183","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.crodino.com\/en-gb\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dev.crodino.com\/en-gb\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dev.crodino.com\/en-gb\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.crodino.com\/en-gb\/wp-json\/wp\/v2\/comments?post=2183"}],"version-history":[{"count":7,"href":"https:\/\/dev.crodino.com\/en-gb\/wp-json\/wp\/v2\/pages\/2183\/revisions"}],"predecessor-version":[{"id":2417,"href":"https:\/\/dev.crodino.com\/en-gb\/wp-json\/wp\/v2\/pages\/2183\/revisions\/2417"}],"wp:attachment":[{"href":"https:\/\/dev.crodino.com\/en-gb\/wp-json\/wp\/v2\/media?parent=2183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}